Nighty-Night Colors
From posters to a folded publication: visualizing Studio Rens’ research for Auping, the Dutch manufacturer of premium beds and mattresses. We designed Nighty-Night Colors, a publication showcasing consumer data on sold beds and chosen colors for Auping. The design highlights still-life photography of materials and factory imagery, blending data with aesthetics. The A2 posters, held together with an elastic band, create a dynamic mix of text and visuals, echoing the feel of a newspaper and making data more approachable. Presented during Dutch Design Week in Eindhoven, the exhibition and publication fostered authentic connections between the brand, designers, and design enthusiasts.
WHAT WE DID
Art direction, Visual identity, Typography, Branding, Promotionals, Print
CREDITS
Client: Studio Rens x Auping
Photography: Aisha Zeijpveld, Ronald Smits