Publication and exhibition design highlighting Best Wool’s craftsmanship, innovation, and sensorial qualities, in collaboration with Studio Rens. Best Wool creates beautifully crafted woolen carpets and rugs. To elevate brand awareness, Studio Rens challenged us to develop a visual language that conveys the tactile essence of their products and the company’s forward-thinking craftsmanship. Inspired by the rows of rolled-up carpets and yarns, we used the circle as a central design element. In the magazine, the circle features prominently on every page, with a typeface chosen for its perfectly rounded ‘O,’ adding a playful, cohesive touch across sections. The exhibition, held during Dutch Design Week 2019, extended this visual language into an interactive 3D space, inviting visitors to engage with Best Wool’s story in a striking, immersive environment.