A Decade of Colors
The 'Essential' bed, a design by Köhler Wilms for Auping introduced a decade ago, is now celebrating its anniversary. Auping is bringing back the yellow version as a limited edition, and we were tasked with creating two posters, a flyer, and an animation video for social media. One poster, designed as an infographic, showcases the bed's vibrant color palette. The second poster aims for a warm, homely feel with a simple line drawing of the bed. A quirky historical note: in the Middle Ages, yellow was seen as negative, often used to depict figures like Judas, thieves, or madmen.