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Illustration for Dutch bed brand Auping graphic design by Studio&

A Decade of Colors

The 'Essential' bed, a design by Köhler Wilms for Auping introduced a decade ago, is now celebrating its anniversary. Auping is bringing back the yellow version as a limited edition, and we were tasked with creating two posters, a flyer, and an animation video for social media. One poster, designed as an infographic, showcases the bed's vibrant color palette. The second poster aims for a warm, homely feel with a simple line drawing of the bed. A quirky historical note: in the Middle Ages, yellow was seen as negative, often used to depict figures like Judas, thieves, or madmen.

WHAT WE DID

Print, Illustration, Animation, Campaign, Promotionals


CREDITS

Client: Auping

Poster design for Dutch bed brand Auping graphic design by Studio&
Poster design for Dutch bed brand Auping graphic design by Studio&
Poster design for Dutch bed brand Auping graphic design by Studio&
Flyer design for Dutch bed brand Auping graphic design by Studio&
Poster design for Dutch bed brand Auping graphic design by Studio&

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Reach out, and let’s start a conversation about how we can make it happen together.

Selected Projects

Elements Amsterdam office brand branding designed by Studio& Studioand
Capsula Tiny Houses brand brand identity by Studio& Studioand
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