Elements Amsterdam is a new Dutch design label delivering smart, flexible furniture. The architects of i29 designed the first product, a cabinet/locker called Element 01. We took care of the art direction and branding. To introduce i29’s newest product, we came up with a strategy to launch the brand through 3D animation and visuals. The visual style embraces minimalism and functionality. Clean lines and geometric shapes form the foundation of the design language, reflecting the brand’s dedication to simplicity and smart solutions. Our approach to the video involved constructing a minimalist setting that allowed the cabinet to blend seamlessly into different environments, much like a chameleon. The sans-serif typeface is evoking a sense of modernity and clarity. The color palette consists of muted earth tones, reflecting the brand’s commitment to sustainable design. To enhance the visual identity, graphic elements inspired by the modular design of Element 01, are incorporated. The geometric shape of a square creates a grid or overlay in marketing materials and digital assets. This element reinforces the brand’s recognisability.