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Studio& art direction and editorial design Scholten&Baijings for MINI BMW concept car

Colorful Concept Car

A publication that reveals the entire process of the BMW Mini concept car designed by Scholten&Baijings, from sketch to final design. The Dutch designers are well known for their use of color. They used different fluor colors for every part of the car. Thanks to printer Rob Stolk, we were able to have these same colors reappear on the pages of the publication, using CMYK and four fluor Pantone colors. A playful visual essay by photographers Scheltens & Abbenes created an additional, intriguing new layer. The concept car was presented during the Salone del Mobile 2012 in Milan.

WHAT WE DID

Art direction, Publication, Editorial design, Typography, Print

CREDITS

Clients: Scholten&Baijings, MINI BMW
Photography: Scheltens&Abbenes, Inga Powilleit

Printer: Rob Stolk Amsterdam

Studio& art direction and editorial design Scholten&Baijings for MINI BMW concept car
Studio& art direction and editorial design Scholten&Baijings for MINI BMW concept car
Studio& art direction and editorial design Scholten&Baijings for MINI BMW concept car
Studio& art direction and editorial design Scholten&Baijings for MINI BMW concept car
Studio& art direction and editorial design Scholten&Baijings for MINI BMW concept car
Studio& art direction and editorial design Scholten&Baijings for MINI BMW concept car
Studio& art direction and editorial design Scholten&Baijings for MINI BMW concept car
Studio& art direction and editorial design Scholten&Baijings for MINI BMW concept car
Studio& art direction and editorial design Scholten&Baijings for MINI BMW concept car
Studio& art direction and editorial design Scholten&Baijings for MINI BMW concept car
Studio& art direction and editorial design Scholten&Baijings for MINI BMW concept car

Selected Projects

Let’s bring your vision to life.
Reach out, and let’s start a conversation about how we can make it happen together.

Studio& art direction and editorial design Scholten&Baijings for MINI BMW concept car
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