Visual identity and website design for Dutch designer Kiki van Eijk, who is known for her colorful, personal and skilful craftsmanship. A first peek inside Kiki van Eijk’s universe wowed us with beautifully refined and detailed sketches, aquarelles and collages. It inspired us to opt for a personal approach where we could express her work method in a poetic way. Kiki’s work includes lighting, furniture, ceramics and textiles. For her new identity we thought of a toolbox containing abstract shapes made by the designer, coupled with the extensive bright color palette found in her designs. We asked her to write her name with different brushes, which became the basis for her logo.