Visual identity and website design for Beau Travail. In French, “Beau Travail” means both “Excellent work!” and, ironically, “What a mess!”—a fitting blend of high-quality craftsmanship and humor. To capture this spirit, we asked founder Fabien Petiot to write the alphabet along with arrows and lines, which we transformed into a custom typeface. A true polymath, Fabien combines craftsmanship, design, art, and writing to create colorful, poetic objects. Through Beau Travail, he explores his craft across diverse media, from objects and lighting to art books and prints. The website is Fabien’s creative playground, inviting you to explore, connect, and shop. Inspired by his serigraph series “Main dans la main” (“Together”), we incorporated his hand-shaped screen prints as background patterns, recolored in Beau Travail’s signature hues.