Imperfectly Perfect
After 20 years, Studio Roof’s logo received a thoughtful update. Studio Roof is known for its colorful, nature-inspired paper objects. The design translates the brand’s playful and imaginative world into the logo itself—bold yet light, simple yet full of personality. It complements Studio Roof’s vibrant creations while retaining its own distinct spark. To support the brand identity, we introduced the typeface Massimo Grafia. Its character perfectly reflects the brand’s playful and imaginative spirit. With multiple variations for each letter, the typeface allows for subtle shifts and imperfections, bringing a hand-made quality and a sense of individuality to the identity.
To celebrate its 20th anniversary, Studio Roof invited us to design their first book—a portrait of the brand’s imaginative, playful world, with a strong focus on the family and team behind it.
In its pages, founders Romy & Ilya open the doors to their creative universe, sharing the story of Studio Roof’s beginnings, its evolving process, inspiring collaborations, and the many voices that have shaped the brand over the past two decades.
Selected Projects
