Bedtime Stories
A book produced with a minimal footprint, explaining an inspiring sustainable hospitality concept. Hotel QO Amsterdam was born out of a desire to stop the wasteful, one-use approach to hospitality. This book serves as a tool to inspire and inform about new ways to deal with sustainability, and makes sure the narrative stays top of mind. The book narrates product stories, talks behind the architecture, explains food from the greenhouse and shows portraits of the people behind the hotel. Our challenge was to make all these different types of information accessible to the reader. The solution was found in designing the book in a magazine-like way. We focused on sustainability during production, opting for a format that minimizes cutting waste and utilizing solely recycled paper. It's worth mentioning that the pink paper is crafted from recycled coffee cups, emphasizing the dedication to eco-friendliness.
WHAT WE DID
Art direction, Editorial design, Book design, Publication, Typography, Illustration, Print
CREDITS
Client: QO Amsterdam
Concept & Content: Pop Up City
Portrait photography: Jordi Huisman
Interior design: TANK
Architecture: Paul de Ruiter Architects, Mulderblauw Architects and Arup
Photos of the book: Roza Schous
‘Cathelijn and Mariëlle are a talented team with a great expertise of graphic design, illustration and branding. Since we brought them on board of the project, both the process and outcomes improved greatly.’
Jeroen Beekmans, managing partner at Pop Up City
The book's character was enriched by illustrations from Studio&, lending it a personal touch. A copy of the book can be found in each of the hotel’s 288 rooms. In line with the vision of QO Amsterdam, circularity and sustainability, we came up with the title 'This Book Belongs to the Next Reader'.
Selected Projects
