A book exploring how colour influences what we buy, make and feel. The publication is divided into three sections, each defined by one of the primary colours: red, blue and yellow. Colour becomes a navigation system throughout the book, with small colour markers at the north, south, east and west edges of every page indicating the section at a glance. Chapter openings follow the same colour logic. Three coloured threads form part of the binding, deliberately left visible beneath a loose book jacket. The jacket invites the reader to see and feel the construction of the book.