OPEN Cycle, founded by Gerard Vroomen and Andy Kessler, is known for bikes that embody simplicity, authenticity, and pure riding pleasure. With the launch of their 2.0 lineup, the gravel bike designs evolved—and so did the need for a refreshed identity. The new logo is cleaner, sharper, and more prominent on the frame, reflecting the precision and minimalism of OPEN’s latest generation. Inspired by the frame itself, we created a horizon-inspired logo that adapts across applications and bike models. It can appear in a monotone version with an outline or in two colors, with the horizon element serving as a constant visual anchor. Where the previous circular logomark featured four colors, the new design reduces this to two, achieving a more iconic and minimal look while staying true to the brand’s essence. The simplified logo also opened the door to more flexibility in color. To support this, we developed the OPEN color wheel—a dynamic palette that can evolve, offering new possibilities for limited editions and brand expressions without losing recognizability.