Scholten & Baijings x MINI BMW

I was asked to create the publication and invitation for Scholten & Baijings’ presentation of a MINI concept car during the 2011 Salone del Mobile in Milan. As the Dutch design duo is well known for their use of fluorescent colour, I wanted to achieve the same effect on paper. Printer Rob Stolk produced the publication in CMYK plus four neon Pantone colours. Images depicting the car’s design process are printed on uncoated paper whereas the end result is shown on high-gloss stock. The concept car’s perforated skin was translated into the cover’s laser-cut dot pattern.

Photos by Inga Powilleit and Scheltens & Abbenes


Further Projects